Jill Conner Browne
“Boss Queen” Jill Conner Browne conceived of and founded the Sweet Potato Queens® in the early 1980s. After passing through a patch of the doldrums, she found herself in need of some excitement, and a new direction. Jill discovered that she lived near Vardaman, Mississippi, self- proclaimed Sweet Potato Capital of the World, and inspiration struck—she volunteered to be the queen for the farmers’ annual festival.